Session Zero
Session Zero Consulting

Smarter Growth
for Mobile Games.

Game retention, monetization, and UA consultancy — I embed in your team remotely and own the decisions that move ROAS.

Now accepting new clients — 2 spots open

10+ years across

Metacore
Wooga
Gameforge
InGame Group
Lokum Games
Netmarble
Roof Games
How we engage

From diagnosis to execution.

Every engagement starts with a Teardown. From there, go as deep as your game needs.

2–3 WEEKS
4–8 WEEKS
3+ MONTHS
01

Teardown

Fixed fee · 2–3 weeks

Full audit of your retention funnel, monetization mechanics, and UA efficiency. You leave with a prioritized list of exactly what to fix — and why.

02

Blueprint

Project-based · 4–8 weeks

Follows Teardown

I design the solution. Could be a retention roadmap, monetization redesign, or UA playbook — your team executes from a production-ready document.

03

Embed

Monthly retainer · 3+ months

Follows Teardown or Blueprint

I join your team and own the roadmap — driving retention, monetization, and UA decisions in parallel, without the full-time headcount.

Inside an Embed engagement

What the first 90 days look like.

Day 1Access

I get into the data before we've had our first call. Not to present findings — to understand what you're already seeing.

Week 1–4Deep Analysis

Map the roadmap, data stack, and team dynamics. Build full context before touching anything.

Month 2+Execute + Iterate

Drive priorities and execution. A/B tests, economy redesigns, LiveOps mechanics — whatever moves the numbers.

Month 3+Ongoing

Wins compound. Stay embedded as long as the numbers keep moving.

Case Studies

Decisions that moved the numbers.

Real games. Real decisions. Real numbers.

Reclaiming Merge Mansion's #1 Spot
Metacore·Senior PM·2024

Reclaiming Merge Mansion's #1 Spot

+50%Revenue Recovery
+5%ARPDAU

Owned the monetization mechanic behind a 50% revenue recovery on an already-optimized, top-grossing title — from a February low to an all-time revenue high by December 2024.

Read case study →
Turning Ad Friction into Revenue at Wooga
Wooga·Senior PM·2023

Turning Ad Friction into Revenue at Wooga

+4%ARPU

Designed a premium alternative to rewarded ads for June's Journey, lifting ARPU 4% while removing friction for the game's most engaged players.

Read case study →
ConfidentialNDA·Product Consultant·2022

Building a Monetization Layer on a Pure Ad Game

1.8%IAP Conversion
22%IAP Share of Revenue

Designed and shipped a full IAP monetization stack — shop, starter pack, and no-ads offer — on a hypercasual title that had never had a purchase flow, without disrupting the ad revenue it ran on.

Read case study →

Additional references and case studies available on request.

Who you're working with

In tabletop RPGs, Session Zero is the session before the campaign begins — where the rules are set, goals aligned, and the foundation built for everything that follows. We work the same way.

Cihan G. Canpolat
Cihan G. CanpolatFounder & Principal Consultant

I founded Session Zero as an independent practice specializing in retention, monetization, and user acquisition for mobile F2P game studios.

Most consultants deliver a strategy and move on. I stay, working inside your team, your Slack, your sprint cycles, accountable to the same targets your team is accountable to.

I bring 10+ years inside live-service games where the numbers actually matter, working across economy architecture, LiveOps strategy, and monetization mechanics on titles reaching tens of millions of players.

You won't work with juniors managed by a partner you'll never meet. You get senior product leadership, someone who sets the direction and sees it through, without the full-time headcount.

Get in touch

Ready to move your numbers?

Book a 30-minute introductory call. I'll assess your current state, identify the highest-leverage intervention, and tell you honestly whether I'm the right fit — no deck, no pitch, no wasted time.